Data & Insights
Browse all our data & insights articles.
What Are People Really Looking For? The Serious vs Casual Dating Divide
Our traffic data reveals a dramatic split in what people actually search for. Adult and casual niches account for 88% of all visits — and those visitors convert at twice the rate of people seeking serious relationships.
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New vs Returning: How People Actually Research Dating Apps
9 in 10 visitors to a dating app review site arrive for the first time and never come back. The data reveals what this tells us about how people actually make the decision to sign up.
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Mobile vs Desktop: How Device Choice Shapes Dating App Research
Mobile accounts for 86% of visitors — but the most surprising finding is what happens when you compare click-through rates. Desktop users are 2.6× less likely to act on what they read.
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Dating App Usage by Age: What the Data Reveals
We looked at how visitors of different ages interact with dating app reviews. The results challenge assumptions about who's most active, most thorough, and most likely to sign up.
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Online Dating by Country: Where in the World Are People Looking for Love in 2026?
We analysed 10 weeks of visitor data from 100+ countries. The results reveal surprising patterns in who researches dating apps — and which countries produce the most engaged users.
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Men vs Women on Dating Apps: What the Data Really Shows
Men outnumber women 2:1 in dating app research. But when women arrive, they read more carefully — and both genders convert at almost identical rates.
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The Best Day to Research a Dating App (Our Traffic Data Has the Answer)
Weekends see 11% more new visitors than any weekday, with Saturday taking the top spot. Our 10-week traffic data reveals clear patterns in when people are most motivated to find a dating app.
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